Branding the Olympics—“worst practices” in design

While the Olympic games themselves are steeped in excellence and “best practices” in athletics—the design of the 2020 Olympic logo has spiraled into an example “worst practices” in graphic design.

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Brand (un)control

The London 2012 Olympic logo has been discussed (and criticized) ever since it was unveiled in 2007. With the start of the Olympics only two weeks away, it seemed like a good time to take another look.

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